The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt Category: Consumer - Collateral Design / Posters - Series
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Agency: emuni llp. / Tokyo
Client: Rapyard Category: Consumer - Collateral Design / Posters - Series
World Table Tennis Championships 2015
Agency: DENTSU INC. / Tokyo
Client: TV Tokyo Category: Consumer - Collateral Design / Posters - Series
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral Design / Posters - Series
Celebrating 50 Years in Brazil
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin Ajinomoto Category: Consumer - Collateral Design / Posters - Series
Resilient Thinking
Agency: Hakuhodo.Inc / Tokyo
Client: Comexposium Japan Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 1
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Flower Lush in Roppongi Hills 2
Agency: AD&D / Tokyo
Client: Mori Building Category: Consumer - Collateral Design / Posters - Series
Moving Day
Agency: Cossette / Montreal
Client: McDonalds Category: Consumer - Collateral Design / Posters - Series
Slice of Heartland
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client: Kirin Company Category: Consumer - Collateral Design / Posters - Series
Game Spot Palo
Agency: DENTSU INC. / Tokyo
Client: Aeon Fantasy Category: Consumer - Collateral Design / Posters - Series
IKEA. It?s that affordable.
Agency: Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client: IKEA Category: Consumer - Collateral Design / Posters - Series
Coca-Cola Contour 100 Posters
Agency: Turner Duckworth Design: London & San Francisco
Client: The Coca-Cola Company Category: Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Agency:
emuni llp. / Tokyo
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16001G
Award:
2016 Design Gold Pencil
Agency:
emuni llp. / Tokyo
Client:
Rapyard
Title:
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Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16002G
Award:
2016 Design Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
TV Tokyo
Title:
World Table Tennis Championships 2015
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16003S
Award:
2016 Design Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
Musical Instruments
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16004S
Award:
2016 Design Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin Ajinomoto
Title:
Celebrating 50 Years in Brazil
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16005B
Award:
2016 Design Bronze Pencil
Agency:
Hakuhodo.Inc / Tokyo
Client:
Comexposium Japan
Title:
Resilient Thinking
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16006B
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 1
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16085M
Award:
2016 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Mori Building
Title:
Flower Lush in Roppongi Hills 2
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16086M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
McDonalds
Title:
Moving Day
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16087M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + DENTSU CREATIVE X INC. / Tokyo
Client:
Kirin Company
Title:
Slice of Heartland
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16088M
Award:
2016 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Aeon Fantasy
Title:
Game Spot Palo
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16089M
Award:
2016 Design Merit Award
Agency:
Memac Ogilvy & Mather / Dubai + Memac Ogilvy & Mather / Jeddah
Client:
IKEA
Title:
IKEA. It?s that affordable.
Category:
Consumer - Collateral Design / Posters - Series
Annual ID:
DE16090M